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In Canada and around the world generating sales leads is important for any business. It helps to expand your customer base and the general growth of your business. It is, however not an easy task.
To be successful you ought to have a steady stream of sales leads.
A lead is a person or company that you hope to win in future as a customer.
Discussed below are some techniques that will help you with generatting sales leads in Canada or wherever your business is located and hopefully convert them into customers.
1. SEO. Optimize your web page so that it can be ranked higher by search engines like Google. Most people that use search engines only look at the first pages. No one wants to click on to the next page to get what they want. If your web page is ranked higher, you are likely to get traffic to your site and increase your inbound sales leads.
2. Webinars. Broadcasting a webinar often drives people to your site. It also helps to reach a greater number of clients. At the end of every webinar, you should ask your listeners to sign up to your newsletters or even download an eBook.
3. Blogs. High-quality blogs are essential when generating sales leads. You can generate back links to your web page by posting on other people’s blogs. It increases traffic too.
4.Social Media. You can also use social media like Facebook and Twitter to generate traffic to your site. A majority of people are now using social media. Reach out to potential customers through conversations and trending topics. Make use of hashtags so that customers can find your sale or topic.
5. Referral programs. Set up a referral program so that your customers can refer others to your business. Referrals are one of the best ways of generating sales leads in Canada. Your clients can post the link to your websites in different platforms.
To help your business grow, do not depend on one method of generating sales leads in Canada or elsewhere. One of them can fail. The process is long-term and continuous. Do not stop after gaining some success. Online Marketing Canada