Marketing is an important aspect of entrepreneurship. So, this is where you need to focus on. Sales Funnels provide effective marketing strategies. They basically give entrepreneurs total control over their businesses.
Effective use of sales funnels usually leads to the development of a larger target audience, better and improved results, as well as more money! But how can you create a good online funnel? Well, outlined below are several crucial steps that I recommend for the creation of an effective sales funnel.
The 7 Steps Include:
Step 1: Start With Copywriting
This is the right starting point of all the sales funnels. Copywriting is what usually gets noticed at first glance.
Note that it makes the whole process of funnel design easier. Well, this is because it gives you a comprehensive understanding of what you are supposed to send out even before you begin the design process.
Generally, the copy acts as the roadmap. It highlights the starting point to the end point. Having an understanding of the content simply enhances the efficiency of your design process.
The copy should help you answer vital questions such as the main strategy, costs, and urgency, etc. However, you should note that copywriting is not straightforward.
You will need to edit it several times. Even when the copy is in the funnel, you might revise it again.
Step 2: WireFrame the Sales Funnel
Wireframing simply means a web layout that highlights the key elements of an interface. Basically, it indicates where how the page will be represented but at a structural level. ClickFunnels usually come with certain aspects of the page layout.
This includes things such as the banner, header, footer, mid or side sections, etc. To ensure that the ClickFunnels is well-branded, we will help you to create distinguished backgrounds. Normally, we use backgrounds with three unique sections. We usually interchange them throughout the development of the page. Besides that, we enhance the design with the help of the favicon and icons.
All these things are strictly unique to us. Note that wireframing is a vital process. It’s very important during the initial phases because it helps you handle technical issues before you can build the whole funnel. To wireframe out your sales funnel, you need to go into the editor.
Then add a headline, a video, and images among other sections. After this, you can then set the placeholder for all the sections available. This way, you will get a complete overview of the design.
Step 3: Start the Sales Funnels Designing Process
The content in the copy is what will give you the direction of the design. Basically, the design offers a visual representation of the text in the copy. Note that this is a challenging process. Always start with the complex and the biggest section first. Thereafter, carry the design elements into the remaining pages. Note that once you have an idea of the appearance of your elements, divide them.
This should be based on how it appears in addition to how it makes the flowing sense in the funnel. The whole design process should be strategic. Take time and analyze critically the contents you put in different sections.
This simply means that the content your header or the footer should relate to the contents in that page. To enhance the design process and promote convenience, you can even save some sections and row which you can use in other pages. It’s worth noting that design is a vital aspect in the development of the funnel.
So, take your time. Carry out detailed analysis and revise the design several times before you can make it the final draft.
Step 4: Add the Sales Funnel Integrations
The process of developing a funnel is challenging and that’s why it’s important to follow these steps. Changes are inevitable but these steps offer a simple way of creating an effective sales funnel. The best way to integrate email, the domain, and mode of payment is right after the design.
But why should you add integrations at step 4? Well, the whole process is usually characterized by changes. But at this point, you are about to complete your path, the URLs and the domains. So, it’s great to add the integrations at this stage before you finalize everything.
Step 5: Add Your Product and Services in Clickfunnels
The funnel’s order page normally has the product tab. So, you are supposed to create a setup of your products and services here. At this point, your email, as well as Stripe accounts, are all integrated. In the product tab, ensure that you add a little description. Note that this is usually prewritten in the copy.
Step 6: Set Up a Follow-Up and E-Mail Strategy For Your Sales Funnels
What if the client takes another step that’s far from the usual? What are you going to do? For instance, suppose they put products in their cart but end up leaving everything. What should happen next? This is why it’s important to have a follow-up strategy. In this scenario, you can create discounts and then retarget them.
That looks great, right? You can increase your sales conversion by offering discounts. So, creating an E-mail and Follow-Up Strategy is important at this point. Because once you have completely finished building the funnel, it becomes easier to group people into various buckets.
This way, you can easily and conveniently take them into the next funnel, if required. However, make sure that you thoroughly think and figure out your strategy.
Step 7: There Is No Best, Always Test!
There is no best in marketing, just test! This is the final step of creating an effective sales funnel. You need to carry out tests several times to ensure that everything is working. Most people normally miss or forget about testing but it’s important. The best way to do this is by using several Gmail addresses.
Thereafter, analyze the test by accessing your email service provider.
From here, you will be able to see what’s happening from the client’s perspective. In the end, you can make revisions and changes. In summary, these steps are crucial in the building of a successful sales funnel.
Do not be afraid to make changes. Besides that, be patient and take your time. Note that you will have to revisit some of the steps several times before you can finally implement them.
Taking these steps in the above sequential order will make the whole creation process easier. There are many numerous interesting tips, tricks, and techniques that you can use to effectively build your own sales funnels. So, reach out to me or simply leave your comment below.
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Make it happen,
\Liam